Kalshi is snapping up partners left, right and center and one of its newest partners is arguably the biggest name in the poker world.
Daniel Negreanu announced that he is working with the group yesterday on X:
The deal is with Negreanu and not GGPoker or the GGPoker-owned World Series of Poker, but the promotion will allow a Negreanu fan to take part in the December WSOP Paradise event. Negreanu said he will personally stake one lucky person in the $25,000 buy-in Super Main Event during the series.
Negreanu will choose the winner from a group of people who sign up to trade on Kalshi using his promotional code.
In addition to that promotion, Negreanu and Kalshi will also work together on other activations. He will also livestream and discuss some of the markets he has invested in on Kalshi.
Kalshi currently does not offer poker-related markets, such as what the attendance might be in the WSOP Main Event or whether or not there will be overlay in the WSOP Paradise tournament series.
Negreanu has always been one of the few poker players with mainstream recognition and appeal. He has also never done a partnership with a sportsbook before. However, operators have tried to generate interest in sports betting product through poker personalities previously.
For example, Phil Hellmuth currently promotes all facets of the BetRivers brand, including its sportsbook. In the early days of DFS, DraftKings regularly offered marketing deals for poker players to promote its brand by wearing logo patches on televised poker streams.
Earlier this month, sports betting content company VSiN announced that Hellmuth is part of a new sports betting program that will also feature poker player Mike Matusow where they will discuss their NFL picks.
