PlayAIO shared its monthly online casino visibility data with SBC Americas allowing for a comprehensive overview of how content is consumed across the industry.
The company measures the visibility of iGaming titles offered by some of the largest operators but using artificial intelligence and advanced data systems. The company’s latest round of data in July showed a drop in visibility for an IGT title that stood at the top of the rankings all summer in the U.S.
PlayAIO’s recent findings included data from all seven U.S. online casino markets with key insights acquired from over 14 operators, including BetMGM, DraftKings and FanDuel.
Huff N More Puff makes Cash Eruption take a tumble
Huff ’N More Puff pushed Cash Eruption off the top spot for the past three months, driving disruption in the industry with its release second across several operators.
Huff ’N More Puff demonstrated strong demand in July, moving from an exclusive FanDuel release to being accessible across all online casino operators in the U.S. The game not only surpassed Cash Eruption for the top in visibility rankings but the title is also showing significant success, appearing in 62% of all operators’ Top 10 Games categories for an average of 13 days. Its former exclusivity appears to have increased players’ appetite.
Exclusivity continues to be a hot topic in the industry.
Despite Huff ’N More Puff launching across multiple operators on July 6, the game was heavily prioritized by DraftKings, FanDuel, Hollywood Casino, BetRivers and Betway. Even without exclusivity rights, FanDuel’s Huff ’N More Puff offering was the sixth best-performing game in July.
White Hat Studios continues to demonstrate dominance with new releases, as both 7s Fire Blitz Hot Stepper and 7s Fire Blitz Power 5 Jackpot Royale Express ranked as the third and fourth best-performing games for visibility. The titles continue to show strong staying power and success, averaging 16 days each in the Top 10 Games category.
| Game Title | Provider | July Rank | Previous Rank |
| Huff N More Puff | Light & Wonder | 1 | 2 |
| Cash Eruption | IGT | 2 | 1 |
| 7s Fire Blitz Hot Stepper | White Hat Studios | 3 | 6 |
| 7s Fire Blitz Power 5 Jackpot Royale Express | White Hat Studios | 4 | NEW |
| Gold Blitz Ultimate | Games Global | 5 | NEW |
| Divine Fortune Black | Evolution | 6 | 8 |
| Cash Volt | Evolution | 7 | 12 |
| Crazy Time | Evolution | 8 | 4 |
| Double Jackpot Gems Grand Wheel | Everi | 9 | 25 |
| Jackpot Carnival Buffalo | Aristocrat | 10 | NEW |
AGS and Inspired Gaming were among the leading online casino game providers in July, each securing titles within the Top 20 for visibility, according to PlayAIO’s RankIQ Engine.
A noteworthy mention goes to Games Global, with its Gold Blitz Ultimate title ranking fifth overall for the month. It was also one of the highest-ranked titles in operators’ Dynamic Top 10 Games categories, averaging six days across eight different operators. This reflects continuous growth from Games Global and strong performances of its new titles.
Jackpot-linked titles saw further momentum in July, representing 45% of Top 30 game placements, compared to 28% for the month prior. PlayAIO data shows Hard Rock, FanDuel, and DraftKings continue to prioritize jackpot functionality.
New games stake their claim in the rankings
Aristocrat, Evolution, AGS, IGT and White Hat Studios remained at the top of new game release rankings in July, driven by innovative features. All of the top new games during the month were connected to bonus buys and 50 of the titles offer bonus multipliers.
| Game Title | Provider | July Rank |
| Jackpot Carnival Buffalo | Aristocrat | 1 |
| Pinball Double Gold | IGT | 2 |
| Finn And The Dragon Tales | Evolution | 3 |
| Triple Coin Treasures Long Bao Bao | AGS | 4 |
| Parthenon Quest For Immortality | Evolution | 5 |
| Triple Coin Treasures Shamrock Fortunes | AGS | 6 |
| Cash Eruption High Stakes | IGT | 7 |
| Almighty Beast Big Money Jackpot Royale | White Hat Studios | 8 |
| Jackrabbit Jackpots | Evolution | 9 |
| Trillionaire Megaways | Evolution | 10 |
Top exclusive games for online casino operators
Caesars shows a high affinity towards exclusive games with operator being the provider for the top three titles for the month. Furthermore, AGS continues to provide the popular exclusive online casino games that resonate with Caesars players across the country.
| Game Title | Provider | Operator | July Rank |
| Triple Coin Treasures Long Bao Bao | AGS | Caesars | 1 |
| Triple Coin Treasures Shamrock Fortunes | AGS | Caesars | 2 |
| Huff N Even More Puff | Light & Wonder | Caesars | 3 |
| Capital Reels | AGS | BetRivers | 4 |
| Jackrabbit Jackpots | Evolution | BetRivers | 5 |
| Ms Robin Hood | Evolution | BetRivers | 6 |
| Phoenix Queen | Bragg Gaming | Caesars | 7 |
| Sphinx Coin Boost | IGT | Caesars | 8 |
| Willy Wonka Everlasting Gobstopper | Light & Wonder | FanDuel | 9 |
| Bet Rivers Mega | AGS | BetRivers | 10 |
PlayAIO provides regional data
PlayAIO also measures how location impacts the visibility of games collecting data across the seven regulated online casino markets in America. Light & Wonder, IGT and Games Global continued to show aligned success in July, demonstrating consistent performances in the three key online casino markets: Pennsylvania, Michigan and West Virginia.
| Top Three Most Visible Games in Pennsylvania | ||
| Huff N More Puff | Light & Wonder | 1 |
| Cash Eruption | IGT | 2 |
| Gold Blitz Ultimate | Games Global | 3 |
| Top Three Most Visible Games in Michigan | ||
| Huff N More Puff | Light & Wonder | 1 |
| Cash Eruption | IGT | 2 |
| Gold Blitz Ultimate | Games Global | 3 |
| Top Three Most Visible Games in West Virginia | ||
| Huff N More Puff | Light & Wonder | 1 |
| Cash Eruption | IGT | 2 |
| 7s Fire Blitz Hot Stepper | White Hat Studios | 3 |
PlayAIO aggregates a variety of factors to determine a game’s ranking, including—but not limited to—its position on the page, tile size and number of visible states.
PlayAIO’s Rank IQ Engine allows operators and providers to better understand game ranking insights across both mobile and desktop products. A first in the market allows for visibility across the American market, driving further contextual knowledge towards why a game is successful. It plans to provide more online casino data in the coming weeks.
