The American Gaming Association (AGA) is allocating resources to create a new online resource to promote responsible gaming.
The AGA launched its Play Smart Consumer Hub this week allowing the trade group to provide bettors nationwide with tools and resources to practice and promote RG.
The consumer hub bolsters the AGA’s RG messaging platform Play Smart from the Start. The platform provides bettors with messaging to develop responsible gaming habits.
“The AGA is committed to making responsible gaming a seamless part of the player experience,” said CEO Bill Miller. “Part of the fun of gaming is that everyone plays differently, but no matter how or where you play, staying in control starts with habits that work for you.”
The Play Smart Consumer Hub offers a pre-play checklist providing users with the opportunity to set spending limits and a betting education section that breaks down gaming terms and odds. The hub also provides direct access to problem gambling resources. The resources include the National Problem Gambling Helpline.
The AGA is also bolstering its RG resources for operators and other gaming entities.
An industry toolkit is being delivered by the AGA to key stakeholders throughout gaming. The toolkit offers activation and promotional support, messaging guidance and creative asset development to ensure the deployment of comprehensive RG programs.
“Whether an operator or supplier is building a new responsible gaming program or looking to refresh existing efforts, this toolkit makes it easy to deliver consistent, player-first messaging across every customer touchpoint,” continued Miller.
AGA shares sweepstakes casino concerns
The association released a policy statement in 2024 regarding online sweepstakes casinos and sportsbooks as the vertical faces regulatory and legislative scrutiny across the country.
The AGA believes sweepstakes casinos fail to ensure player protection and fair play while circumventing state gaming laws and regulatory standards. The association called on regulators and lawmakers to investigate sweepstakes operators and issue penalties.
In 2025, governors in Montana and Connecticut have signed sweeps bans into law.
