ESPN Bet is diversifying its offerings by launching a new player experience.
The PENN Entertainment-backed sports betting brand has announced the introduction of its Mint Club, a new feature that provides ESPN Bet players with exclusive promotions and rewards. The Mint Club is available to players who have linked their ESPN Bet and ESPN accounts and is offered for free with weekly giveaways including boosts and deposit bonuses. Mint Club members also have the opportunity to receive free merch.
ESPN Bet has debuted its new offering behind the launch of two product features.
Mint Club members can take advantage of the operator’s favorites ticker feature, which allows players to track and place wagers on their favorite teams as selected in the ESPN app. Players also have access to enhanced bet tracking in the scores section of the app.
The two features were launched after ESPN Bet began allowing bettors in November 2024 to link their ESPN and ESPN Bet accounts. The ability to sync accounts came after PENN hired former Walt Disney Company veteran Aaron LaBerge as its Chief Technology Officer. LaBerge was hired in 2024 to improve integrations across ESPN and ESPN Bet.
ESPN Bet also recently bolstered its offerings after PENN secured a deal with MLB Players, Inc. to make ESPN Bet an officially licensed sportsbook of the business arm. The non-exclusive licensing agreement gives ESPN Bet permission to use MLB player names, images and likenesses on its websites and apps. The deal also extends to theScore Bet.
ESPN Bet gets personnel boost
The sports betting brand has debuted its Mint Club following the appointment of Billy Turchin as the new Chief Product Officer of PENN Interactive. In his new role, Turchin is responsible for developing product strategies for digital experiences across PENN’s online gambling brands, which include ESPN Bet, theScore Bet and Hollywood Casino.
Turchin brings to PENN a wealth of experience in product strategy with a stint as a Chief Product Officer at Honeywell before spending over three years as a Senior Vice President of Product at FanDuel, where he was integral in leading strategy for its core products.
