Caesars Entertainment has launched its second custom live dealer studio, this time inside one of its New Jersey casinos.
The new studio, part of an ongoing partnership with Evolution, is located at Tropicana Atlantic City in New Jersey. The launch comes three months after it unveiled its first custom live dealer studio in Pennsylvania on Jan. 7.
Caesars Sportsbook & Casino, Caesars Palace Online Casino and Horseshoe Online Casino players can access the live dealer experience on mobile.
“The opening of this branded studio at one of our Caesars Rewards destinations introduces the newest addition to our ever-expanding online gaming platforms,” Matt Sunderland, SVP and chief iGaming officer at Caesars Digital, said in a release. “We’re always striving to marry the world-class experiences our players enjoy at our destinations with the online casino play they love.”
Jacob Claesson, CEO of Evolution North America, said the studio will generate approximately 200 job opportunities in Atlantic City once it is fully operational.
Caesars looking to tie together retail identities and mobile brands
Caesars said the latest live studio rollout is part of its wider effort to merge its digital offerings with its established land-based brand identities.
The new virtual studio draws inspiration from table games at the Las Vegas Strip’s Caesars Palace. It features five blackjack tables, including one VIP-exclusive table, as well as one baccarat table and one roulette table as well as Caesars branding.
Caesars’ three separately branded mobile gaming apps — Caesars, Caesars Palace and Horseshoe — are all available in New Jersey, Pennsylvania, Michigan, West Virginia and Ontario.
Players in the U.S. can earn Caesars Rewards Credits through all online and in-person casino play that can be redeemed for Caesars Rewards experiences at the company’s destinations across North America.
