As sportsbook operators seek to compete in the micro-betting space against DraftKings and Simplebet, OddsMatrix continues to enhance its in-game offerings with another partnership.
It is a mutually beneficial deal for OdssMatrix and data solutions provider nVenue. OddsMatrix will integrate nVenue’s micro-market products. In turn, nVenue will integrate the OdddsMatrix product Fast Markets into its data aggregation platform. Launched in 2023, Fast Markets is an in-game betting product that allows bet that last 5, 10 or 15 minutes as well as other rolling five-minute increments.
“Micro betting is one of the fastest growing betting formats in North America so we’re delighted to be able to provide our customers with access to one of the most innovative products available via nVenue,” said OddsMatrix CEO Tor Skeie.
“Combining both technologies and offering our fast soccer markets to their customers was a no-brainer. We’ve aligned perfectly with the nVenue team ever since we began partnership discussions and we’re looking forward to seeing the result.”
“Partnering with EveryMatrix represents a key company milestone for nVenue as we expand the global reach of our micro-betting technology,” added nVenue CEO and Co-Founder Kelly Pracht.
“EveryMatrix’s platform allows us to seamlessly integrate live, in-play betting opportunities, including micro-markets, into a vast international network of operators. This collaboration enables us to meet the evolving needs of bettors while delivering a new menu of well-timed, expertly priced live betting markets to customers around the world.”
The new partnership comes hot on the heels of another move by OddsMatrix to beef up its micro-betting options. Last week the group announced a partnership with Kero Gaming to beef up soccer in-game betting offerings. The deal will expand to include baseball, basketball and football offerings later this year.
The list of operators that work with OddsMatrix’s parent company, EveryMatrix, includes DraftKings, BetMGM, Caesars, Golden Nugget Online Gaming and Rush Street Interactive.
