FairPlay Sports Media is solidifying its footprint in artificial intelligence with the launch of a new business arm.
The sports media network has integrated its deep-learning neural network Quarter4 with its AI technology services to launch FairPlay AI. The rebrand of Quarter4 to FairPlay AI will operate under the company’s new FairPlay Technologies arm. FairPlay AI will house and deliver the company’s predictive and data services to its entire network of partners.
“When we launched FairPlay Sports Media, a priority was to integrate our various brand’s unique data assets and technical capabilities to spread their benefits across the FairPlay network and ultimately, improve the experiences of sports fans worldwide,” said Group CEO Stuart Simms. “The launch of FairPlay Technologies is the outcome of that successful operation.”
In addition to AI, FairPlay’s new business arm will also support data engines for pricing and customer behavior allowing it to provide engaging pre-game and in-game experiences.
FairPlay has launched its revamped AI product after acquiring Toronto-based Quarter4 in 2024. The deal marked the first acquisition for FairPlay as a business under Bruin Capital.
FairPlay Sports Media offers subscription service
FairPlay has been leveraging its AI capabilities to support oddschecker+, which launched in October 2024. The U.S.-first subscription service provides sports betting tools and insights allowing customers to efficiently find a betting edge. Oddschecker+ provides data and projections for the NFL, NBA, NHL and international soccer.
The service, available for $9.99 per month with annual subscription options, includes Positive Value Bets. The AI-powered projection tool made more than 100 million projections each week during the 2024 NFL regular season.
