Bally’s acquires UK-based Degree 53 to advance global omni channel offer

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Bally’s Corporation has acquired the UK-based creative agency Degree 53 in a bid to advance its global omni channel offering.

The agency specializes in multi-channel website and personalized mobile app and software development for the online gambling and sports industries. Its team of 54 design and technical experts will continue to operate out of its Manchester studio.

Bally Interactive’s COO North America, Adi Dhandhania, said: “We are delighted to welcome Degree 53 to the Bally’s family. As we prepare to launch our Bally Bet 2.0 mobile sportsbook app early next year, we look forward to leveraging the Degree 53 team to develop our mobile sportsbook products and enhance our customers’ overall betting experience.”

Degree 53’s team offers a range of services, including sportsbook and casino mobile app and website development, complex system integration, data feed management, and API development. 

By delivering customized technology solutions, the agency will enhance Bally’s diversified mobile platform, which includes integration to the Gamesys Group’s player account management and igaming solution, in addition to supporting key audience engagement initiatives with Monkey Knife Fight and SportCaller

Degree 53 will also support product development as part of Bally’s media partnership with Sinclair Broadcast Group.

Raja B-Sheikh, Senior VP of Sports Products for Bally Interactive, explained: “We have ambitious plans for our multifaceted sports offering as we strive to appeal to new audiences across North America. 

“The Degree 53 team arms us with a unique perspective and skillset that will further advance not only the core Bally Sports product, but also our ambitious plans for innovative and connected experiences. I am excited to work closely with the team as they contribute to our quest of making Bally’s the number one destination for gaming entertainment.”

“Degree 53 was founded in 2013 to provide creative and innovative online and software solutions for the online gaming industry,” said the firm’s MD Richard Wagstaff

“We are pleased that Bally’s has recognized the differentiated approach that we bring to the market and to join with them during such an exciting period of the company’s evolution. This is an exciting time for online gaming and the sports betting industry, and we look forward to immersing ourselves in the diversified projects that Bally’s provides.”

Degree 53 has worked with some of the largest companies in the betting and gaming industry, including Betfred, Scientific Games, FDJ Gaming Solutions, Penn National and GBG, as well as Gamesys brands Vera&John and Rainbow Riches.