BIG Brazil is building relationships with players from across the world with the help of Caesars Entertainment
BIG Brazil is set to soft launch its Caesars Sportsbook-branded sportsbook and online casino platform website, caesarsports.com.br, in Rio de Janeiro. The platform will be operated by BIG Brazil through its partnership with NeoGames and made possible through BIG Brazil’s receipt of a federal license to operate in Brazil under the ownership of its BIG Brazil platform. In addition to its federal license, BIG Brazil has received a license from the Rio de Janeiro State Lottery.
The forthcoming launch of the Caesars Sportsbook & Casino-branded Portuguese-language platform was celebrated in Las Vegas during G2E week with promotional activities. Caesars placed a Brazilian flag in the hands of its Julius Caesar statue outside of Caesars Palace while several monuments across the city, including the Eiffel Tower at Paris Las Vegas, were lit up in green and yellow to resemble Brazil’s flag.
The impending launch of the website in Rio will build on the relationship between Caesars and BIG Brazil that began with the operation of the World Series of Poker brand in Brazil, which is annually the largest poker tournament in the world. In August, BIG Brazil went into a soft launch phase in Rio de Janeiro, marking its first foray into Brazil’s gaming market. BIG Brazil is expected to have a national reach across the country beginning in 2025.
BIG Brazil’s soft launch in the country has been supported by Integrity Compliance 360 through a partnership that provides the Caesars brand with access to integrity monitoring.
