Brian Christopher’s BC Ventures has partnered with content and technology company SportsGrid Network to launch a multimedia content collaboration that includes the exclusive Brian Christopher Show.
Christopher, a leading casino gaming influencer, will have his own dedicated segment on SportsGrid’s new Casino & Gambling Network, set to launch next year. As part of the agreement, Christopher will lead on-camera and audio programs, including off-site projects and promotional content.
The content relationship with BC Ventures marks a significant expansion of SportsGrid’s original programming, introducing high-quality casino content that will enhance and complement its sports betting schedule. SportsGrid will leverage its production and multimedia distribution capabilities to deliver the programming, which will include editorial and video content syndicated across both SportsGrid.com and Brian Christopher’s FlipTheSwitch.com.
SportsGrid CEO Jeremy Stein said in a press release that the partnership with Christopher “marks a new era” for the company’s programming, “delivering engaging and high- quality content to our audiences as we pivot towards becoming the ‘Gambling Channel.'”
“Brian is the leading personality within casino slots content and has a legion of followers,” added Stein. “Welcoming him onto the SportsGrid talent roster will significantly heighten viewing experiences, while strengthening our position as a premier destination for casino gaming media.”
SportsGrid link-up continue banner year for Brian Christopher
Christopher said in an email to BC Ventures’ partners that he has been “privileged” with a growing fan base for the past eight years with his BCSlots brand. At the most recent count, he has 1.8 million subscribers and eight million monthly viewers across all platforms.
He noted that the SportsGrid partnership makes him, “the first-ever casino gaming influencer to make the leap outside social media.”
“SportsGrid’s unrivaled reach and production expertise mean we’re in a fantastic position to create original and entertaining content, made for television,” Christopher added in the press release. “The BC Show expands on what our audience wants. It will be a go-to place for casino lovers of all kinds, featuring big bets, travels, and behind-the-scenes fun like never seen before. I cannot wait to bring my creativity to millions of screens, and continue to lead as the first-ever gaming influencer to make the leap outside social media platforms.”
The SportsGrid deal is the latest notable move in a banner year for Christopher.
In June, BetMGM announced that it had signed the streamer to an exclusive partnership which made Christopher a BetMGM ambassador. Christopher is now featured in BetMGM-branded marketing campaigns and live streams that showcase its iGaming products, as well as the operator’s commitment to responsible gaming.
Back in July, Christopher discussed his community-building approach and FlipTheSwitch.com’s success in a sit-down interview with SBC.
