Hard Rock Bet has landed a deal with a franchise in America’s most popular professional sports league.
Hard Rock Digital has agreed to a partnership with the Jacksonville Jaguars to make Hard Rock Bet the official sportsbook of the NFL franchise. The beginning of a new NFL season marks the first time regulated sports betting has been available in Florida.
“We’re always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences,” said Jaguars SVP of Corporate Partnerships Scott Massey. “Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games, and chances to make ‘money-can’t-buy’ memories.”
As part of the deal, Hard Rock Bet will provide exclusive promotions and experiences for Hard Rock Bet users throughout Florida. The experiences include the opportunity to receive backstage passes to events at EverBank Stadium, the Jaguars’ home field since 1995. The Jaguars and Hard Rock Bet will also collaborate on marquee signage, social media campaigns, and free-to-play games powered by Hard Rock’s social gaming platform.
Hard Rock continues to stay busy
The company’s partnership with the Jaguars builds on recent efforts to acquire new customers and enhance the user experience for sports bettors across the country.
Last month, the company launched a new marketing campaign featuring Grammy-nominated superstar Post Malone. The campaign, Roll with Us, covers both sports betting and iGaming. It was produced by 72andSunny and Redline Media Group.
Hard Rock Bet followed up the debut of the campaign with the relaunch of Flex Parlay.
Last week, the operator reintroduced the exclusive product that allows players to receive higher payouts on parlays based on the number of correct selections for each leg. Hard Rock Bet retooled Flex Parlay with upgrades after originally launching the product last year.
Hard Rock Bet also introduced SGP Max in 2024. The feature, which launched in April, provides players with the ability to build multiple same-game parlays into a single wager.
