Hard Rock Bet is enhancing the user experience by reintroducing an innovative product.
The Florida-based sports betting operator has reintroduced Flex Parlay, an exclusive product that originally launched last year. Flex Parlay, which has been retooled, allows players to receive higher payouts based on the number of correct selections for each leg.
Flex Parlay allows players to win based on a payout amount that is not fixed using a new slider tool that allows players to adjust their potential payout. The tool provides players with the opportunity to protect themselves against a loss even if not all parlay legs win.
In addition to a revamped Flex Parlay product, Hard Rock Bet has upgraded its app home screen to include popular parlays. It has also added withdrawal and player prop trackers.
Flex Parlay joins SGP Max as new features introduced by Hard Rock Bet in 2024.
The operator launched SGP Max in April as a feature that allows players to build multiple same-game parlays into a single wager. Players can combine up to 20 bets using SGP Max.
Hard Rock expands reach
The gaming and hospitality giant has upgraded its online sportsbook amid the launch of Roll with Us, a new campaign that features Grammy-nominated superstar Post Malone. The campaign, which covers Hard Rock’s sports betting and iGaming offerings, is produced by creative company 72andSunny, Redline Media Group, and Hard Rock Digital.
Roll with Us is being distributed through TV, radio, streaming platforms, and social media. The company has a portfolio of partners that also includes the NHL’s Florida Panthers.
