PrizePicks is leveraging a new partnership to promote responsible gaming.
The Georgia-based daily fantasy sports operator has secured a partnership with gambling harm consultancy EPIC Global Solutions to expand its RG initiatives. As part of the partnership, EPIC will provide educational training for PrizePicks employees on RG measures and how to identify signs of problem gambling and various prevention methods.
The in-depth training will include presentations from EPIC’s team of RG experts.
“At PrizePicks, our aim is to set and continuously raise the standard for responsible gaming in the DFS space and we look forward to working with EPIC to strengthen our internal RG resources,” said PrizePicks Senior Director of Responsible Gaming Phil Sherwood. “These educational training sessions will help create safer and more enjoyable experiences that will ultimately improve the gaming ecosystem.”
The partnership will also see EPIC conduct an organizational assessment throughout PrizePicks. The assessment will identify areas of improvement in RG for PrizePicks and the findings will then be used to improve PrizePicks’ overall RG strategy.
The operator’s collaboration with EPIC builds on previous efforts to promote RG.
In June, PrizePicks agreed to a partnership with Kindbridge Behavioral Health. As part of the deal, Kindbridge provides clinical services at no initial fee to PrizePicks players and customer-facing employees. Kindbridge has a portfolio of partners in the gaming industry that also includes DraftKings, BetMGM, and Integrity Compliance 360.
PrizePicks debuts new ad campaign
Last month, the DFS operator debuted a new commercial series featuring a group of its celebrity brand ambassadors ahead of the NFL season.
The series, Run Your Game, features UFC bantamweight champion Sean “Suga” O’Malley, comedian Drew “Druski” Desbordes, music artist Joe Budden, and sports betting personality Trent Attyah.
