British operator bet365 is gearing up for the NFL season with a new ad campaign.
On Monday, bet365 announced the launch of its Breaking News campaign which includes a brand new commercial that will air in regulated gambling markets across the world. The campaign builds on bet365’s Never Ordinary brand platform, which debuted last August.
The campaign was developed in partnership with marketing agency Drummond Central.
“Part of the brief for this year’s campaign was simple, make it a blockbuster, and that’s what we did,” said Drummond Central Creative Director Kevin Lynn. “We needed a creative execution to showcase incredible sporting moments happening all around the world, and what better way to do it than with our very own news channel?”
The Breaking News campaign includes a 60-second commercial that was shot over a three-week period by Academy Films’ Jack Driscoll. In addition to football, the campaign also features sporting moments that include baseball, basketball, and running. The commercial will air on linear TV, video-on-demand, audio, and print in 11 U.S. markets where bet365 is licensed. It will also air in Mexico, Australia, and several European countries.
bet365 Scores New Deal
bet365 has launched a new campaign after recently bolstering its portfolio of partners.
Last week, bet365 secured a three-year partnership with the UEFA Champions League. The deal, which covers the men’s competition, makes bet365 the first official sports betting partner of the event. It includes digital marketing, fan activations, and in-arena signage.
UEFA and bet365 are also collaborating on free-to-enter ticket giveaways for fans.
