Sparket is continuing to gain traction in the gaming industry behind a deal with one of the largest companies in the business.
The customizable B2B platform has secured a partnership with PENN Entertainment adding to a series of recent deals that have led to substantial growth. Sparket and PENN will be working together to enhance the gaming giant’s online casino offerings. As part of the deal, Sparket will provide its social betting technology to PENN Play Casino.
“We’re excited about this relationship,” Sparket CEO Aaron Basch told SBC Americas. “It’s validating what we’ve been working on proving that what we’re doing is actually attractive to new players and different users.”
Sparket’s proprietary technology, Social Betwork, combines wagering and community.
In Q2 2024, Sparket reported a more than 300% year-over-year increase in revenue. The company expects to surpass its revenue and user engagement projections in Q3 2024.
“People want to play games with their friends and what we’re trying to provide is gamification for all types of events and a new way to interact with those friends,” added Basch.
Sparket builds business
Sparket also recently partnered with Soboba Casino Resort to supply its wagering system to the casino’s new product, Soboba Sports. The product, which is supported by Aristocrat Digital, offers free-to-play and pay-to-play wagering. Soboba Sports is tied to the casino’s rewards program and is available on the recently launched Soboba App.
Sparket has also solidified its presence in California through a partnership with Casino Pauma. The Pauma Valley facility is offering contests through Sparket’s technology.
Sparket also provides its wagering system and services to Nevada’s Station Casinos. The company has a portfolio of partners that includes WagerWire, Xpoint, and BetBook.
“We want to make sure that they’re ready for whatever happens in the future and also ready for new digital ways to grow especially in sports gamification,” said Basch.
