Sports media and entertainment company Pro League Network (PLN) has partnered with behavioral health provider Birches Health to boost its responsible gambling initiatives and problem gambling prevention.
Birches Health focuses on increasing access to responsible gaming resources and problem gambling treatment. The companies say that their new union aims to ensure that wagering on PLN sports is done in a healthy, sustainable manner via the use of clinician-led educational materials and support resources.
Birches Health will provide PLN’s 500,000+ subscribers with comprehensive virtual support including easy access to online solutions that encourage responsible gaming best practices through direct integrations. Birches also offers resources including digital education, interactive learning modules and accessible treatment options.
“We strongly believe in responsible gaming and this is another important step in that direction,” said Pro League Network Co-Founder and Partner, Mike Salvaris. “We’re proud to partner with Birches Health and look forward to offering their support to our fans.”
“Pro League Network’s audience includes a strong cohort of 18- to 34-year-old males, a demographic clinically proven to be more susceptible to at-risk gambling behaviors,” noted Elliott Rapaport, Birches Health founder. “Teaming up with PLN means we can provide users – at times new to these niche sports and betting opportunities – with educational resources, customized learning modules, and insurance-covered treatment, all to ensure we are reducing potential gambling harms together.”
PLN network keeps growing
Pro League Network owns and operates a portfolio of 18 sports aimed at an audience of digital-first betting enthusiasts. The niche and bettable sports on offer include SlapFIGHT Championship, Ultimate Tire Wrestling, the World Putting League and 3×3 pro basketball league str33t. PLN produces and distributes each sport for gaming-inclined audiences, monetizing through sports betting, broadcast rights, sponsorship and affiliate partnerships.
Last month, PLN also received authorization to offer betting on the CarJitsu Championship in New Jersey. It hosted its first live CarJitsu Championship in March after debuting the competition in 2022. The championship featured a five-fight card aired from PLN Studios in Missouri.
PLN is poised for continued growth with strong investors including venture capital firm Eberg Capital, NBA legend Kevin Garnett, Big Ticket Sports.
