BetMGM has enlisted new talent to bolster the reach of its online casino business.
The iGaming and sports betting operator has secured an exclusive partnership with Brian Christopher Slots, one of the casino gaming industry’s most popular content creators. Christopher, who has more than 1.8 million subscribers across his social channels, is now a BetMGM ambassador and will be included in future marketing campaigns for the brand.
BetMGM will also include Christopher in live streams that showcase its iGaming products. The streams will be available on various outlets, including YouTube and Facebook.
“Brian Christopher Slots’ influence extends far beyond captivating videos,” said BetMGM VP of Gaming Product & Content Oliver Bartlett. “This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”
Christopher will also be showcasing BetMGM’s commitment to responsible gaming. The content creator plans to raise awareness of BetMGM’s portfolio of RG tools and resources.
New partnerships for BetMGM
The enlisting of Christopher as an ambassador builds on recent partnerships for BetMGM.
Last month, the New Jersey-based operator reached an agreement with the Associated Press to become the news organization’s official sports odds provider. The deal sees BetMGM have a presence in the AP’s daily odds fixtures, game previews, and other content.
BetMGM took over for FanDuel, which had been the AP’s exclusive odds provider since 2021. The AP provides exposure for BetMGM with its average of 44.2 million monthly users.
BetMGM also recently partnered with social media platform X, formerly Twitter. The first-of-its-kind partnership makes BetMGM the exclusive live odds provider for the platform.
