Evolution’s Nolimit City brand takes first steps into 6 states

Evolution's Nolimit City brand takes first steps into 6 states
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Gaming provider Evolution has introduced slot games from its Nolimit City studio in a simultaneous launch across its six U.S. states.

The titles will be available in Connecticut, Delaware, Michigan, New Jersey, Pennsylvania and West Virginia, starting with the North American-themed Buffalo Hunter.

After that first game, the brand’s “rapid rollout” across the sextet of markets will include other slots such as the Wild West-themed Tombstone and East Coast vs West Coast, a game centered on old-school hip-hop.

Nolimit City called the launch “a massive moment” in the studio’s growth as it allows the firm to access U.S. players for the very first time.

“Our games are famous for their highly volatile maths models and daring content and gameplay, so we are really looking forward to the reaction of online slots players in the U.S.,” said Malcolm Mizzi, COO and Commercial Director at Nolimit City. “Since the earliest days, we have been heavily influenced by U.S. themes. One only has to look at the titles in our games portfolio to see what a massive moment the U.S. launch will be for our team.”

Jacob Claesson, Evolution CEO for North America, said the launch of the Nolimit City brand is “a significant step.”

As well as Nolimit City, Evolution Group’s online casino brands include NetEntRed Tiger and Big Time.

Evolution’s U.S. operations keep evolving

Nolimit City’s introduction to the U.S. market comes two years after Evolution bought the studio in 2022. Evolution has already integrated the brand’s slot content into the Livespins social casino offering that it acquired earlier this year for around $5.4 million.

Earlier this year, the company also extended its reach with two major U.S. online gaming operators.

In February, Evolution and Caesars Digital announced a new strategic agreement to build dedicated live casino studios across the U.S., including one inside Caesars’ New Jersey-based Tropicana Casino.

The following month, it was the turn of Rush Street Interactive (RSI), which launched Evolution’s online slots on its BetRivers platform Delaware through its partnership with the Delaware Lottery.