Scientific Games has teamed up with gifting platform Gift & Go to help fulfill its loyalty rewards.
The partnership will give second-chance promotion and loyalty rewards players the chance to select non-cash prizes from Gift & Go’s platform.
Scientific Games has already implemented the platform across a number of state lotteries including Maine, Maryland and Missouri.
“Gift & Go is excited to expand our gifting on-demand solution to the lottery sector with a seamless platform that allows state lotteries to easily deliver the gifts their players love. It’s a real-time solution without additional cost or effort, which makes it perfect for lotteries,” explained Gift & Go Co-CEO and Founder Jon Reuben.
Amazon powers Gift & Go’s service and the company says that gifts are delivered in less than two days, which is quicker than traditional lottery fulfillment of two to four weeks.
“Through our new partnership, we’re thrilled to bring an enriched loyalty experience to our lottery customers, integrating the convenience and perks of Amazon seamlessly into our offerings. It’s a very enhanced e-commerce experience that provides choice, reliability, and value,” added Scientific Games Senior Director of Digital Engagement Amy Warner.
Scientific Games providing Kansas Lottery with Enhanced Partnership Program
Earlier this week, Scientific Games announced that it had agreed a five-year deal to provide its Enhanced Partnership program to the Kansas Lottery.
According to the company, the program will provide the Kansas Lottery with a range of services including portfolio management and game planning services, data analytics, advanced logistics, and marketing support.
As well as the Enhanced Program, Scientific Games confirmed that it will deploy its SCiQ retail ecosystem at select Kansas Lottery retailers which provides real-time, store-level sales analytics. Scientific Games says that the SCiQ system can improve instant game inventory management.
