Player engagement specialist Fast Track has entered a partnership with New Jersey-based PlayStar Casino.
Fast Track utilizes advanced AI and real-time data insights to enhance player engagement and PlayStar is seeking to use this technology to “elevate player experiences” for its customers.
“At PlayStar, the player experience is paramount. Fast Track was the obvious choice for us due to their commitment to supporting our growth goals. We’re keen to automate the bulk of our strategy and work with the most advanced technology for personalization and modeling,” said PlayStar Casino Chief Marketing Officer Jon Bowden.
“It’s always exciting for us to partner with an operator so dedicated to offering an unparalleled player experience. The team is very keen to start collaborating with PlayStar to help them achieve and exceed their business objectives,” added Fast Track Managing Director Americas Jean-Luc Ferrière.
According to Fast Track, its player engagement solution allows operators to streamline operations and amplify player engagement while increasing productivity.
It currently works with over 100 companies globally and has offices in Malta, Sweden, Spain and the U.S.
PlayStar launch live online casino show
In March PlayStar launched Casino Stream in partnership with SGG Media.
Live streaming weekly on Twitch, the show features a trio of New Jersey-based streamers playing a variety of casino games that are available on PlayStar’s platform.
“PlayStar Casino is excited to partner with SGG Media in allowing New Jersey casino enthusiasts to watch and play our online slots and games,” said Bowden at the time of the announcement. “We provide the excitement of live, legal, casino games to be played online by New Jersey residents while a large viewership can view the action in real-time.”
The show is fully branded by PlayStar and the streamers play with a budget provided by the operator.
