PlayStar, the online casino brand set for launch in New Jersey and Pennsylvania, has added industry heavyweight Gustav Vadenbring to its senior management team as CFO, effective January 10 2022.
The firm said it plans to leverage Vadenbring’s 20 years’ experience of mergers, acquisitions, IPOs, and company developments as it continues to deploy ambitious growth plans for the US market where it is set to make its debut in New Jersey in Q1 2022.
Vadenbring joins PlayStar from gambling affiliate Acroud (formerly Net Gaming) where he has served as CFO since 2018. He has previously held senior financial roles at Actic Group (publ), Deloitte and SEB.
In this latest role he will be responsible for overseeing the financial operations of the business as it embarks on its journey from start-up challenger brand to being a major player in the fast-growing online casino market in North America.
CEO Per Hellberg said: “Gustav is a major coup for PlayStar. He brings with him unrivalled experience in corporate finance and mergers and acquisitions which will prove key to us achieving our goal of becoming the preferred online casino brand in New Jersey and beyond.
“As a challenger brand it is important that we maintain tight control over our finances while also securing additional investment as and when required, and in Gustav we have someone that is beyond qualified for the job.
“I would like to officially welcome him to PlayStar and look forward to working closely together, and with the rest of the hugely talented team we have assembled, as we get ready to take the market by storm when we make our imminent debut.”
Vadenbring commented: “When I got the offer to build up something entirely new and unique together with an experienced team I knew I had to take it and join PlayStar.
“This is a bold and ambitious company that is looking to disrupt the status quo with an online casino brand and player experience the likes of which have never been seen before in North America and indeed the world.
“I am very excited and proud to be joining this amazing team of industry specialist and to be a part of what will be a hugely successful journey for the PlayStar brand and organisation”