Caesars is bolstering its portfolio of online casino offerings.
The entertainment and hospitality giant announced that it will be showcasing its extended partnership deal with the NHL with a new live dealer game debuting on its iGaming platforms ahead of the Stanley Cup Playoffs. Caesars, in partnership with Evolution, is initially releasing the game in Michigan, New Jersey, and Pennsylvania.
“Customizing our online casino offering to provide experiences true to the Caesars brand remains a key area of focus for us,” said Caesars Digital SVP & Chief iGaming Officer Matt Sunderland. “The launch of Caesars NHL Blackjack is an exciting moment that enhances our ability to provide our players with an eye-catching game custom to their interests. Adding the NHL Shield to our live dealer content is only the beginning as we continue to expand our partnership with the League to launch more NHL-branded iCasino games for our online casino platforms.”
Caesars NHL Blackjack is the result of a renewed partnership between the NHL and Caesars. Last month, the two entities agreed to a multiyear deal to keep Caesars as an official sports betting and gaming partner of the league.
The partnership also extends to Caesars Sportsbook and its loyalty program, Caesars Rewards. As part of the deal, Caesars Rewards will have a presence on NHL broadcasts during the Stanley Cup Playoffs with authorization to use team logos and imagery.
Caesars has also been leveraging micro-betting giant Simplebet to enhance its NHL partnership. Simplebet has unveiled new in-game NHL betting markets ahead of the league’s playoffs, which start April 20. As part of its deal with Simplebet, Caesars Sportsbook is offering first-of-its-kind markets, including the next faceoff winner.
