Garden State launches new problem gambling awareness campaign

New Jersey Diversion Court
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New Jersey is launching a new public awareness campaign on problem gambling.

Attorney General Matthew J. Platkin has announced the creation of a responsible gaming public awareness campaign amid Problem Gambling Awareness Month. The campaign is released in partnership with marketing agency Marketsmith behind a $300,000 budget.

It will focus on online marketing and extends through Super Bowl LIX in 2025. It will be prominent during major sporting events, including the Olympics and NBA playoffs.

“As we learn more and more about the effects of problem gambling, especially following the legalization of sports wagering, we have an obligation to provide resources and support to the public on responsible gaming,” said Platkin. “This work starts with ensuring awareness of the many tools available to assist individuals who struggle with gambling, including comprehensive prevention strategies and treatment and recovery services.”

The campaign will inform bettors in New Jersey about responsible gaming features that are already provided by operators across the state, including betting limit controls. It will also raise awareness of factors that impact responsible gaming decisions, including alcohol.  

Popularity of gaming in New Jersey

The New Jersey Division of Gaming Enforcement saw its operators generate $461.5 million in total gaming revenue in February, a 12% increase year-over-year.

The results were led by the state’s nine casino properties, which reported $211 million in wins during the month. Slot machines posted $158.8 million in wins in February while iGaming operators in New Jersey saw wins during the month close at $182.3 million.

In February, the Garden State reported a $1 billion total sports betting handle, up from $847 million for the same month last year. New Jersey is home to 16 online sportsbooks.