New gambling education and safety pledge launched by Tipico Sportsbook

Tipico Fair Play
Image: Tipico Sportsbook

Tipico Sportsbook is taking steps to educate and protect its bettors with a new initiative.

On Monday, the Malta-based operator launched the Tipico Fair Play Pledge, a first-of-its-kind initiative that looks to educate, reward and protect bettors. The pledge is aimed at fostering a safe but enjoyable betting experience while helping users maximize value.

“The sportsbook industry is criticized for misleading users with vague language and a lack of protective safeguards. This is not the case at Tipico,” said Tipico U.S. CEO Adrian Vella. “The Fair Play Pledge is much more than just an app upgrade or generic customer service commitment. It is a repositioning of our business, reimagining the relationship with players by putting safety and clarity at the heart of everything that we do.”

The pledge improves the user experience for Tipico bettors through an improved app interface, which includes clear language to help customers better understand what their betting on and its value. Customer service is also at the forefront of Tipico’s pledge with real representatives available to customers 24/7, unlike other operators that offer robots.

Tipico users can also put more money in their pockets with a new streamlined cashback rewards program. The rewards program offers 3% cashback to customers who place straight bets at -200 odds or higher while parlay wagers get 5% cashback. The money Tipico customers earn is protected by a new multi-factor authentication system.

Strong start to the year for Tipico

Tipico has launched its new initiative following strong results throughout the NFL playoffs.

The operator, which is licensed in Colorado, Iowa, New Jersey, and Ohio, posted its highest handle for the NFL season during the league’s playoff Divisional Round. Tipico also reported strong engagement for Super Bowl LVIII with 69% of pre-match wagers on the Kansas City Chiefs. Kansas City would defeat the San Francisco 49ers in the Big Game.