Apple debuts new sports app with DraftKings integrations

Apple DraftKings
Image: Apple

One of the world’s largest companies has launched an app with sports betting integrations.

Apple debuted Apple Sports on Wednesday, a sports scoreboard app that offers real-time access to major sports leagues. The free product, which is available in the U.S., Canada, and UK, will feature live betting odds from DraftKings, the second-largest sports betting operator in America.

“DraftKings is working with Apple to display real-time betting odds for the Apple Sports app,” a company spokesperson told SBC Americas. “Customers have the ability to turn off betting odds in settings.”

Apple has launched its new app ahead of March Madness after developing the product over the last year. The tech giant, which is the second-largest company in the world with a market cap of $2.8 trillion, intends to add additional features in the coming weeks. Apple Sports also allows users to watch live games from its flagship streaming service Apple TV.

Apple Sports with its DraftKings integration could be valuable to college basketball fans with the approximately $15.5 billion wagered on last year’s March Madness tournament.

Solid start to the year for DraftKings

DraftKings collaborating with Apple continues a busy month for the gaming giant.

The company secured a multiyear partnership with Barstool Sports following non-compete agreements put in place after PENN Entertainment sold Barstool back to its founder Dave Portnoy for $1 in 2023. DraftKings would then agree to acquire digital lottery supplier Jackpot in a deal valued at roughly $750 million. The acquisition, which includes cash and stocks, could generate up to $340 million in incremental revenue in FY2026.

DraftKings also posted strong results in Indiana throughout January as the state’s top sports betting operator. The sportsbook, which partners with Ameristar Casino, reported a $181.3 million handle in January compared to a $179.7 million handle in December 2023.