Kinectify announces investment from Aristocrat

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Kinectify has announced incremental investment from Aristocrat as well as the appointment of Jason Walbridge to the company’s board of directors.

According to the risk management technology company, Walbridge has joined in order to enhance the strategic benefits between Aristocrat and Kinectify. He has spent over two decades in the industry, holding roles at Aristocrat, NYX Gaming and SG Digital.

In 2022 he began an advisory role at Aristocrat focusing on the development of its online real money gaming business, Anaxi.

“I am thrilled to work with Kinectify to pioneer innovation in risk management across the gaming ecosystem. I’ve been impressed by Kinectify’s track record so far with its AML and responsible gaming technology, and I’m excited to facilitate deeper collaboration between our companies,” said Walbridge, commenting on the investment in Kinectify and his appointment to the Kinectify board.

The company also announced the contribution of additional capital from current investors who include Acies Investments, the Eastern Band of the Cherokee Indians, Eilers & Krejcik Gaming and former CEO of Caesars Entertainment Mark Frissora.

Kinectify says the incremental investment by Aristocrat and other industry leaders makes it well positioned to further accelerate innovation and drive the rollout of modern technology in AML, responsible gaming and other compliance and risk management functions throughout the gaming industry.
Last year Kinectify linked up with Kindbridge Behavioral Health in a bid to provide operators with enhanced technology to provide support for those who suffer harm from gambling. Kinectify integrated Kingbridge’s treatment network platform into its responsible gambling technology software.