WagerWire has penned an agreement with Red Rock Resorts to take its sports betting marketplace exchange live on its Station Casino’s online platform, STN Play.
The deal is facilitated by Sparket, the company that provides sports betting to the STN Play online casino and partnered with WagerWire back in January.
Under the agreement, WagerWire will integrate its sports betting marketplace into the STN Play platform, allowing players to buy and sell active sports bets until the conclusion of the event.
“This is the beginning of a new generation of sports betting offerings,” said Zach Doctor, CEO of WagerWire. “Not only will STN Play users be able to bet on anything, but they will also have the option of selling those bets after the event has started, creating the next frontier of trading, engagement and entertainment.
“As a part of the collaboration, WagerWire also received GLI33 Certifications for our system integration with Sparket and GAN, which is another significant milestone for the company.”
STN has labeled its initial rollout with Sparket as a “breakout success” and has attracted new users to the platform. Sparket, the self-styled ‘Social Betwork’, also ensures player retention as players tend to “stick around and play more games overall and wager more coin volume”.
Meanwhile, WagerWire data suggests that in the early days of adding its marketplace to the platform, has already led to positive results.
It suggests over 20% of betting volume is traded on the marketplace and that the sportsbook handle has “increased significantly”.
“Integrating WagerWire into our offering with STN Play and other clients opens a new vertical of activity once our pre-match markets have closed,” said Aaron Basch, Co-Founder of Sparket. “Now that bets can be bought or sold, live betting markets will be available to players, creating a whole new way for Station’s users to play.”
