PlayStar welcomes Peter Ekmark as new CEO

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Online casino operator PlayStar has confirmed the appointment of experienced gaming executive Peter Ekmark as its new CEO. 

Ekmark, who has been a board member of the company since last September, will take on executive duties with the remit of expanding the platform in the US after a successful first year of operations stateside. 

The former Kindred executive replaces Per Hellberg, who has stepped down from his role after two-and-a-half years leading PlayStar’s strategy. 

The community-focused operator has been live in New Jersey since last year and strong performance has seen the firm gain investment from the Glitnor Group. 

Ekmark’s career has taken him through several companies in the gaming sector in the US and Europe, having spent seven years at Kindred. He also spent time as CCO at Vera&John Casino, Director of Business Development at Mr Green and William Hill and CEO at Internet Vikings. 

“I’m incredibly excited to be taking over the role of PlayStar CEO and would like to take the opportunity to extend my thanks to Per Hellberg for the amazing foundations he has put down for the company in New Jersey and the US in general,” Ekmark stated.

“Having already overseen incredible growth in our first year of operation, I’m confident we as a team can use the extensive igaming and business management experience I’ve accumulated to help PlayStar cement its position in New Jersey and also expand into other regulated states.”