Design Works Gaming is expanding its presence in the Garden State with a new deal involving a new operator. This week, the group announced it is working with the recently launched Hard Rock Bet in New Jersey.
Hard Rock Bet debuted in the state just last month and integrates the sportsbook and online casino product into a single app. The robust casino library will now boast titles like Tiger Palace and Armadillo Artie Gone Wild in addition to DWG’s popular LuckyTap games.
“Hard Rock’s iconic brand and reputation combined with DWG’s high-performing content is a winning combination. The partnership is a logical next step for both of us as we each look to further scale our presence in New Jersey. The Hard Rock team has nearly 50 years of experience providing world-class entertainment, so they know what to deliver to keep their players coming back for more. And our content is proven to do just that,” said DWG CEO Troy Zurawski.
“Our Hard Rock Bet online casino has been a hit so far in New Jersey with the addition of more casino games – hundreds more – to our all-new, easy-to-use app and web experiences. We’re excited for the addition of DWG’s popular titles to our robust gaming portfolio and to continue adding more games each month to entertain our players like no one else can,” added Hard Rock Digital SVP of Casino Grant Williams.