Sporttrade expands into second state with Colorado launch

Central City CO sign
Image: Shutterstock / RaksyBH

The sports betting exchange Sporttrade is now live in a second state. The operator announced its official launch in Colorado on Tuesday, just shy of one year after launching in New Jersey in September 2022.

“Today we’re privileged to introduce the Sporttrade experience in Colorado. Our launch today proves that Sporttrade can operate in any jurisdiction, with the same great features our customers have come to know us for; instant in-play betting, great prices, awesome liquidity, and the ability to always trade in and out of bets at fair value,” said Sporttrade Founder and CEO Alex Kane.

“As our industry continues to shift focus towards differentiation and product, I’m proud to say that Sporttrade delivers the best in-play experience the world has ever seen. Thank you to the wonderful folks at the Colorado Division of Gaming, thank you to our growing family of customers, and most of all, I want to thank the fantastic Sporttrade team of employees, advisors, and investors.”

Sporttrade partnered with Easy Street Casino in Central City for market access in the state.

“Having seen what Sporttrade has already achieved with its innovative and successful launch in New Jersey, we firmly believe that the brand and platform make for an ideal partnership for us in Colorado,”  said General Manager of GF Gaming and Easy Street Casino Roger Brown. “Providing a better odds experience for the player is what GF Gaming has always been about, and Sporttrade brings that same priority to the sports betting market in Colorado.”

Sporttrade takes a different approach to the betting market with an exchange that allows bettors to swap action rather than book action against the house. Initially, the concept was to mimic the experience of financial trading apps like Robin Hood.

As Kane told SBC Americas earlier this year, the company has since focused less on selling the day-trading experience to bettors and more on the fact that the app can offer some of the best prices in the space.

Sporttrade could soon have some competition in Colorado as an upstart betting exchange, Novig, recently announced plans to enter the state after its latest funding round.