Betsson Group leads the SBC Awards shortlist field with 9 noms

SBC is excited to announce the shortlists for the 10th-anniversary edition of the SBC Awards 2023 ceremony, taking place as part of the SBC Summit Barcelona in September.

The shortlists feature some of the industry’s finest, acknowledging outstanding performance by various operators, affiliates, suppliers, and leaders. Betsson Group leads with an impressive nine nominations, closely followed by Sportradar, 1xBet, and Evoplay each securing seven nominations. Kaizen Gaming boasts six nominations, while OpenBet, CreedRoomz, and Novibet each earn five nominations.

The 2023 edition of the awards attracted a record number of entries, giving the independent judging panel the tough task of shortlisting for the 39 categories. 

The prestigious ceremony crowning the winners will take place on Sept. 21, the final day of the SBC Summit Barcelona, at the iconic Caves Codorníu, the oldest leading cava company in Spain. 

In the affiliate awards categories, BetanDeal, Betting Hero,, Checkd Group, Group, and XLMedia have all received nominations in two out of these three categories: Affiliate Product Innovation, Casino Affiliate of the Year, and Sports Affiliate of the Year. Notably, last year’s winners, Group for Casino Affiliate of the Year and Better Collective for Sports Affiliate of the Year, are once again competing for the respective titles.

Twelve operators will vie for the coveted Casino Operator of the Year award, and last year’s winner, Betsson Group is among the nominees. In the Sportsbook Operator of the Year category, 11 companies, including last year’s trophy holder bet365, will compete for the prize, while Betsson Group, Kaizen Gaming, LeoVegas Group, Novibet, and Sisal Italia SpA have been nominated for both awards.

Other operator categories include:

Esports Operator of the Year
Best Affiliate Program Eastern European/Western European/Northern European/Southern European
Operator of the Year
Rising Star in Sports Betting/Casino
Innovation in Casino & Gaming Entertainment
Marketing Campaign of the Year

In the three payment and compliance categories – Fraud & Compliance Solution of the Year, Payment Innovation of the Year, and Payment Solution of the YearAircash, MiFinity, Trustly, OKTO, and Pay4Fun have each been shortlisted twice. Last year’s winners, Trustly (Payment Innovation of the Year & Payment Solution of the Year) and IDnow (Fraud and Compliance Solution of the Year) are once again in contention.

In the supplier categories, the Casino/Slots Developer of the Year category features 16 game developers vying for the coveted trophy. The shortlist includes submissions from companies such as Amusnet, Endorphina, Pragmatic Play, Yggdrasil, and Relax Gaming.

The Sportsbook Supplier of the Year category boasts 12 nominees, while there are 16 more categories recognizing acquisition and retention partners, esports suppliers, industry innovation, land-based betting & gaming products, live casino suppliers, multi-channel suppliers, platform solutions, sports data products, virtual sports suppliers, white label solutions, and marketing & services providers.

Additionally, there will be two rising star categories acknowledging up-and-coming players who are making a significant impact in the industry.

In the Operator & Supplier Awards, Betsson Group, Bragg Gaming, Entain Foundation US, EPIC Risk Management, Mindway AI, OPAP, and Videoslots are all contenders for the Socially Responsible Initiative of the Year award.

The Leader of the Year award features 19 industry leaders from companies like Flutter International, Greentube, Sportingtech, PIN-UP Global, and Evoplay contending for the honor. Additionally, 16 companies will vie for the prestigious Employer of the Year award.

The complete list of shortlisted companies is available on the SBC Awards website.

Please note that a separate ticket is required for attending the ceremony. You can find the available table and ticket options here.