SBC has announced the shortlisted nominees for the 12th edition of the SBC Awards, set to be handed out at Lisbon’s MEO Arena on Thursday, Sept. 18, the final day of SBC Summit 2025.
Celebrating excellence across the global betting and gaming industry, the ceremony will spotlight standout achievements from operators, industry leaders and suppliers across a broad spectrum of sectors, including payments, marketing and platform innovation.
This year’s edition has already broken records, with the highest number of nominations ever received across its 37 diverse categories, reflecting the industry’s growing commitment to delivering exceptional performance.
Leading the shortlist are Pragmatic Play and Sportradar, each earning seven nominations. Close contenders include BetConstruct and Betsson Group with six nominations apiece. Other standout nominees include Bragg Gaming, Campeón Gaming, Novibet, Playtech and Top Bet, each securing five nominations.
Returning to co-host the ceremony is football legend Peter Schmeichel, former Manchester United goalkeeper and UEFA European Championship winner, who previously brought his trademark charisma to the stage in 2024.
The 2025 edition of the SBC Awards will also mark the first year without dedicated affiliate categories. Instead, SBC will host a dedicated and expanded Affiliate Leaders Awards on Wednesday, Sept. 17, at the same venue.
“This industry never stands still. New talent, ideas, and technologies are constantly changing the game,” said SBC Founder and CEO Rasmus Sojmark. “The SBC Awards are our way of recognising those who are making a real impact and giving the community a moment to celebrate together.”
In the operator categories, alongside Betsson Group’s notable six nominations, TotoGaming also stands out with four nods, including Marketing Campaign of the Year and Innovation in Casino & Gaming Entertainment. Meanwhile, Kaizen Gaming and Campeón Gaming return to defend their titles in the Operator of the Year – Medium and Large categories, respectively.
The Casino Operator of the Year category includes names such as LeoVegas, Bally’s, Codere Online and Winbet. 1xBet, EstrelaBet and Sportsbet.io are among the frontrunners for Sportsbook Operator of the Year.
In the operator and supplier categories, competition for Employer of the Year includes Alea, Flutter Entertainment, Parimatch and Play’n GO, all aiming to take the crown from reigning champions SOFTSWISS. The Socially Responsible Initiative of the Year category features nominees such as Associação de Mulheres da Indústria do Gaming (AMIG), BGaming, EveryMatrix and Pay4Fun.
The Leader of the Year award will be kept under wraps until the night, with nominees and the winner to be revealed live during the ceremony.
In the payments and compliance categories, Noda and payabl. lead the way with nominations in all three awards: Payment Solution of the Year, Payment Innovation of the Year, and Fraud & Compliance Solution of the Year. MiFinity, Monnet Payments, OKTO, Pay4Fun, Paysecure and Trustly have also earned multiple nods across the categories.
The supplier categories, which will encompass 22 awards, will include several new additions this year, such as Aggregator of the Year and Crash Game of the Year.
Fast Track and BETBY will look to retain their titles in Acquisition & Retention Partner and Esports Supplier of the Year, respectively. Meanwhile, Delasport, Evolution, Evoplay, iGP, Optimove and Spotlight Sports Group are among the 15 companies competing for the Industry Innovation of the Year award.
Soft2Bet will return in pursuit of back-to-back wins for Innovation in Casino Entertainment and Innovation in Mobile, while Digitain will aim to defend its title as Sportsbook Supplier of the Year.
The sought-after Platform Provider of the Year award features a strong field of contenders, including EGT Digital, GiG, GR8 Tech, Sportingtech and White Hat Gaming.
Continuing SBC’s commitment to shining a light on the future stars of the industry, the evening will once again feature four Rising Star awards: Rising Star in Casino, Rising Star in Sports Betting, Rising Star in Sports Betting Innovation / Software, and Rising Star in Casino Innovation / Software.
The complete list of shortlisted companies is available on the SBC Awards website.
Please note that a separate ticket is required for attending the ceremony. You can find the available table and ticket options here.
