Microbetting firm nVenue has linked up with sportsbook platform provider SB22 to integrate its short-form betting content into the former’s software.
Aiming to create a “powerful synergy of technology and expertise”, the collaboration will see nVenue offer SB22 its microbetting engine to plug into the SB22 sportsbook platform.
“We are honored to partner with SB22 to deliver an unparalleled micro-betting experience to their customers and ultimately the fans,” said Jeremy Jones, Chief Revenue Office of nVenue.
“By combining our AI-powered probabilities and micro-bets with SB22’s cutting-edge technology, we are confident that we can provide a game-changing platform to revolutionize how fans engage with sports betting.”
The deal helps SB22 in its mission to develop the “definitive” next-gen sports betting platform, as microbetting continues to rise in popularity.
Launched last year, SB22 has built an executive team of experienced sports betting professionals and has penned its first partnership deals with operators.
By teaming up with nVenue, SB22 will offer its clients a seamless integration of microbetting products that boasts immersive and fast besting options for players who like to use in-play options.
Vik Shrestha, Chief Commercial Officer of SB22, added: “This collaboration with nVenue is a testament to our commitment to innovation and customer satisfaction. By integrating nVenue’s advanced predictive engine and micro-bets into our next-generation sports betting platform, we are well-positioned to deliver a superior betting experience that exceeds expectations.”
Last month, SBC Americas spoke with Kelly Pracht, CEO of nVenue about the company’s collaboration with the NBA to create a curated betting engine, as well as the rise and popularity of microbetting in recent times.