EveryMatrix has penned a deal with DraftKings to go live with its online casino content in New Jersey.
Conducted via its SlotMatrix B2B aggregation platform, EveryMatrix will supply its in-house studio content to the operator in the Garden State, including from its Armadillo Studios brand.
Erik Nyman, President EveryMatrix Americas, said: “Integrating our content with market leaders DraftKings is a significant milestone for our US business and we’re delighted to be working with the team there.”
Whilst initially rolling out in New Jersey, there is scope for further expansion as EveryMatrix revealed that the deal could expand later this year, pending regulatory approval.
The igaming supplier has a presence in several online casino markets in North America, including in New Jersey, Michigan, West Virginia, Ontario in Canada, and most recently Connecticut.
Meanwhile, the firm is currently undergoing the regulatory process to become licensed by the Pennsylvania Gaming Control Board to go live in the Keystone State.
Nyman added: “We’re focused on partnering with the leading US operators providing them with our proven igaming content via SlotMatrix, which unlocks access to the world’s largest games library and game-changing promotional features.
“We are very excited about this strategic partnership and collaboration across North America.”