PLLAY Labs, an AI-driven video game wagering platform, has appointed Mark Lipparelli to its Strategic Advisory Board to support growth and address significantly increased demand for its proprietary technology.
Lipparelli is currently the Chairman and CEO of Gioco Ventures, a Nevada gaming licensee that manages the Westgate Resort and the national rollout of the Superbook sportsbook brand. He is also a Managing Member of CAMS, a technology services company to the online gaming industry.
Previously, he served as the Chairman of the Nevada Gaming Control Board, helping the state become the first licensed and regulated market for online gambling in the US. He’s also a former Nevada State Senator, representing District 6 from 2014 to 2016.
CEO Shawn Gunn commented: “Mark has a unique perspective having served in multiple leadership roles for over 25 years in the regulated gaming industry. He is viewed as a trusted advisor and a visionary. He increases our strategic and regulatory knowledge exponentially while helping us shape the future.”
Lipparelli said on his appointment: “PLLAY has been extremely intentional in developing a scalable, trusted, and transparent ecosystem for their gamers. They have a global opportunity to move the industry forward with innovative technology and a new demographic of customers.”