Betr brings on Cavinder Twins to boost media efforts

Two peas in a pod on white background
Image: Shutterstock

Betr is getting a double dose of athlete influencers. The micro-betting focused betting app announced Wednesday that the women’s college basketball sensation Cavinder Twins, Haley and Hanna, will be joining the company as both creative directors and equity partners, however, their focus will be on the media side of the company moreso than the betting side.

The Cavinders recently departed the University of Miami after taking the team on an Elite Eight run during March Madness. In addition to their talent on the court, the twins are also known for how many name, image, and likeness (NIL) deals they obtained while they were students.

“Betr gives us the ability to accelerate the growth of The Cavinder Twins brand in a focused and truly authentic manner,” said The Cavinder Twins. “We love sports, thrive on competition, and enjoy creating and bringing ideas to life. Betr truly makes The Cavinder Twins and our brand that much better and bigger.”

Like co-founder Jake Paul’s brother Logan, the twins are starting their professional careers with none other than WWE. The two announced this week that they will begin training with the wrestling group in Orlando this spring.

“We are thrilled to partner with the Cavinder Twins, who have already accomplished so much and are just scratching the surface of their potential,” said Joey Levy, Betr Founder and CEO. “We are positioning Betr Media to become the #1 destination for emerging talent by providing a truly win-win proposition: Betr can and will leverage the rapidly growing Jake Paul and Betr Media audiences to make emerging talent even more famous than they already are, while also providing best-in-class content development, production, and media sales infrastructure — all while offering material cash and equity upside into Betr Holdings, which owns both Betr Media and Betr Gaming. Betr Media’s objective is to attract, enhance, and amplify the next wave of generational content creators, and this partnership is a testament to that approach. Our talent flywheel is continuing to get stronger, and we are just getting started.”

As part of the deal, the Cavinders will move their Twin Talk podcast under the media side of Betr.

The deal gives the sportsbook two more high-profile influencers at their disposal, which is good considering Paul’s involvement in the company has come under scrutiny with Massachusetts regulators after news he was fined by the SEC for hawking the cryptocurrencies Tronix and BitTorrent.

This also marks one of the more high-profile signings of women to promote a sports betting app, joining the likes of Paige Spiranac at PointsBet and the now-defunct partnership between Nicki Minaj and MaximBet.