NetEnt welcomes bigger US presence as Michigan igaming goes legal

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Last Friday saw gaming solutions specialist NetEnt broaden its footprint significantly in the burgeoning US igaming sector as a number of its partners launched operations in the newly regulated Michigan market. 

BetRivers/RSI, BetMGM, Churchill Downs, DraftKings, FanDuel, Golden Nugget, William Hill and WynnBET all began their operations in the Great Lakes State on January 22, with each of them offering games from the casino content supplier, which is part of the Evolution Group.

Among the titles available in Michigan are Starburst, Blackjack and Divine Fortune, established player-favorites in the already-regulated states of New Jersey, Pennsylvania and West Virginia.

Jeff Millar, Evolution Commercial Director, North America, stated: “Friday’s successful launch with multiple operators is the result of months of planning for Michigan’s go-live and years of on-the-ground experience in the US. America is an absolute priority market for Evolution Group, which is reflected by the scale of NetEnt’s first-day presence in Michigan.”

The firm said in a statement that the immediate and extensive Michigan entry underlines its position as a front-runner in the US. Since becoming established in New Jersey in 2015, NetEnt games was live on day one in Pennsylvania in 2019, and West Virginia in 2020. 

Later this year, Evolution will open a state-of-the-art Live Casino broadcast studio in Michigan, its third in the US after New Jersey and Pennsylvania, and eleventh globally.  

Millar added: “We are poised to add more operators in all US markets during 2021 and have a roadmap of high-profile game launches. And, as we’ve once again shown, we’re ready for new markets being switched on and partnering casinos to offer a standout product to their players the minute they go live.”