Genius Sports to assist sportsbooks’ engagement with Genius Marketing Suite

Image: Shutterstock

Genius Sports has launched the Genius Marketing Suite to help sportsbooks and other sports-related brands alike to engage with sports fans.

The all-in-one fan engagement engine is designed specifically “to transform how a range of partners identify, engage and retain sports fans,” to help brands meet the expectations of fans when it comes to “personalized and authentic experiences.”

“With the launch of the Genius Marketing Suite, we are integrating the acquisitions of FanHub and Spirable alongside our proven media buying solutions to better serve any brand looking to engage sports fans,” commented Mark Locke, CEO of Genius Sports.

Within a single product offering, the Genius Marketing Suite includes the following data-driven solutions:   

  • Genius Media Buying: A sports-focused media buying service that helps advertisers with sports fan acquisition and retention via targeted and efficient campaigns
  • Genius Creative: Create, automate, and optimize personalized dynamic video, display, and CTV adverts, all in one place.
  • Genius Games: Specifically designed gamification solutions, including fantasy, trivia, and predictor games.
  • Genius Data & Content: Engaging media tools including easily integrated widgets, data visualizations, and sports data APIs

Locke continued: “Our understanding of sports fans, and how and when to engage them, is unrivaled. As a leader in sports data, we can create authentic and real-time experiences at every step of the marketing funnel.

“Whether you’re a sports team trying to sell more tickets, a clothing brand targeting NFL fans or a sportsbook looking for sign-ups, the Genius Marketing Suite has the answer.”

Earlier this month, Genius Sports signed an agreement with Huddle to become the official data partner of the gaming tech provider.