Sportradar has unveiled its latest B2B product in the form of ‘Insight Tech Services’, an AI-powered solution to improve in-house trading, risk management and marketing capabilities.
Going hand in hand with its existing Managed Trading Services, Sportradar’s Insight Tech Services utilizes AI to support all sportsbook operators, regardless of their operational preferences.
Aiming to help partners foster a ‘deeper understanding of their businesses and their customers’, Sportradar has identified three key business areas that ITS will boost.
In trading, the solution will generate tailored betting odds to create more accurate prices and bespoke betting markets to boost sportsbook profit margins.
Through risk management, ITS will create an enhanced level of betting ticket information to identify risks through different channels such as specific player accounts, bets or sports events, limiting the financial exposure of a sportsbook operator.
And with marketing, ITS aims to use AI to create automatic player categorising so that operators can create a personalized marketing experience for each player.
Paolo Personeni, Managing Director of Managed Betting Services at Sportradar, said: “In the hyper-competitive betting market, sportsbook operators are under pressure to improve performance and engage more deeply with their customers.
“By combining Sportradar’s market-leading artificial intelligence and impressive depth of betting industry data, Insight Tech Services provides operators with the tools they need to manage an efficient sportsbook in-house and directly engage with bettors, delivering a service that’s tailored to the interests and preferences of individual customers.”
This announcement comes simultaneously as Sportradar unveils Severine Riviere as Chief People Officer.
Riviere has over 20 years of HR experience, having joined from Fyffes International and having worked for businesses with up to 85,000 employees.
Reporting directly to CEO Carsten Koerl, Riviere will be charged with leading all things HR, including talent management, leadership development, total rewards, and workplace culture.
Commenting on her appointment, Riviere said: “I’ve been truly impressed with the emphasis Sportradar’s executive team places on building an engaged, inclusive and high-performing culture.
“I’m looking forward to working with our talented teams and utilizing my deep experience in crafting impactful strategies to attract, engage and retain the best talent, in the interest of ensuring our continued momentum.”