Coolbet, an online sports betting and casino brand of GAN, has gone live in Mexico.
Launching in its 10th country of operations, Coolbet has collaborated with a locally licensed partner to bring its platform to the regulated Mexican market.
The operator promises users in the country a “unique and personal experience through leading products and local customer service,” as well as “top-market odds and a localized sports betting menu.”
Endre Nesset, President of B2C for GAN, commented: “We are thrilled to be live and operating in the regulated Mexican market and bringing the award-winning Coolbet brand to local players. We expect our share of the market to grow over time, but initially, we expect both investment spend and revenue to be modest, as we gain familiarity with the market.
“Thus far, our planned launch in Mexico has been asset-light, with limited marketing spend focused on targeted social media and digital campaigns, and plans to sponsor Mexican athletes and streamers to drive awareness. We look forward to supporting our local partners as we grow our presence in this exciting market.”
Coolbet will offer Mexico customers odds on the country’s and Latin America’s most popular events, including the 2023 Mexico Open, MLB Mèxico, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, and Formula 1, among many others.
Earlier this month, the brand agreed to a comprehensive partnership with US Integrity to receive integrity monitoring services in the Ontario sports betting market.
Alongside its local license in Mexico and Ontario, Coolbet is also licensed in Estonia, Sweden, and Malta.