US Integrity (USI) has agreed to supply Elys Game Technology with event monitoring, market intelligence, and fraud prevention services to all of its US operations via a comprehensive partnership.
Under the terms of the deal, Elys will receive integrity monitoring services from USI via its proprietary dashboard as it continues its expansion across the US.
Providing tools that are customizable to fit a customer’s needs, the sports betting integrity monitoring company will also perform data analysis for the gaming technology company to proactively identify potential irregular sports wagering-related patterns.
Matthew Holt, USI’s CEO & Co-Founder, commented: “US Integrity is proud to partner with Elys Game Technology and assist them with integrity monitoring. US Integrity’s mission is to provide a conflict-free, best-in-class insights & compliance solutions to our clients.
“We are looking forward to working with the exceptional team at Elys Game Technology and their expansion strategy throughout North America as the market continues to evolve. All of our partners are committed to the highest integrity standards, and Elys’ commitment is no exception.
“These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly-detection tools we have developed at US Integrity.”
With a strong presence in the Italian market, Elys is expanding its sportsbook services to business operators in the US, agreeing to retail sportsbook partnerships in Ohio and the District of Columbia last September.
“We are very pleased to be engaged with US Integrity as we prepare to expand throughout the North American regulated sports betting market in 2023,” added Michele Ciavarella, Executive Chairman of Elys Game Technology, Corp.
“We expect that our partnership with US Integrity could give us the ability to identify possible betting abnormalities in real-time and enable potentially suspicious wagering activity to be identified immediately, creating a safe and engaging betting environment for our patrons as we implement our vision throughout the massive restaurant and bar market in the fast-evolving regulated US sports betting market.”
Last month, US Integrity agreed to provide integrity monitoring services to Fitzdares ahead of the sportsbook’s launch in the Ontario sports betting market.
