SB22 has launched a fully automated retail betting solution called K22 that will allow operators to offer a “highly cost-effective and competitive” retail sportsbook.
An expansion of its GLI-33 certified Fi22 platform, the betting platform has stated the K22 shows off its full omni-channel technology via “innovative” linking of its digital and retail sports betting offerings.
SB22 added that K22 “revolutionizes” how sportsbooks function via a ticket in-ticket out (TITO) functionality, helping casinos operate sportsbooks kiosks similar to slot machines, streaming an operator’s accounting process.
Pending on the jurisdiction, the kiosk will also support cashless functionality.
“K22 is the first true self-service retail technology that allows operators to offer a profitable sportsbook without significant operational overhead and capital investment,” commented Vladimir Jovanovic, Chief Operating Officer of SB22.
“This is an industry game changer as even smaller casino operators can offer their own sportsbook and control their brand and player experience.”
SB22 has claimed K22 can easily be integrated into a casino’s management system, helping operators provide a seamless sportsbook offering to their players.
Through the utilization of Fi22’s AI/ML capabilities, operators can also deliver carded players with custom in-house promotions, retention offers, higher betting limits, and extensive reporting to help them understand their users.
“With over 950 combined Commercial and Tribal casinos in the US, retail sports betting is a major market with significant growth ahead,” noted Vik Shrestha, Chief Commercial Officer of SB22.
“Advanced capabilities including linking a casino account to a sports betting account and even a Free to Play engagement app, enables operators to seamlessly cross-promote and drive revenues across their entire business.”
Sam Humphreys, CEO of London Bay Capital, added: “SB22 and its management team are not just thought leaders in the sports betting and gaming industry; they’re delivering the goods. This is just one more example of how SB22 is setting the pace on the technology front.”
