PointsBet to deliver 130+ live betting markets for World Cup

PointsBet has debuted a new live betting product suite for soccer, Soccer OddsFactory, ahead of the FIFA World Cup which begins this weekend.
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PointsBet has debuted a new live betting product suite for soccer, Soccer OddsFactory, ahead of the FIFA World Cup which begins this weekend.

The new product suite will see PointsBet deliver over 130 live market betting soccer options as part of its OddsFactory proprietary technology integration.

Included in the operator’s product offering will be “an unmatched number” of one-minute and five-minute Lightning Bet markets – free kick awarded, goal scored, goal kick awarded, shots on target, and more – as well as the ability to build a same game parlay pre-match or during the game.

“The 2018 tournament commenced just a few short months after online sports betting was legalized in the US, meaning this year’s tournament will be historic in nature with more than 100 million Americans having the ability to place online wagers on the world’s biggest sporting event, the World Cup,” commented Johnny Aitken, CEO at PointsBet USA.

“Soccer is ripe with opportunities to tap into live betting, and we are gearing up for an immense surge in soccer betting activity by delivering our soccer OddsFactory integration ahead of what will no doubt be an incredible tournament.

“We are investing the necessary resources to make PointsBet the go-to sportsbook for World Cup betting – and we have the technology in place to prove it. Soccer bettors will have more live options with PointsBet than anywhere else.”

PointsBet noted that the new Soccer OddsFactory product suite addresses “the pent-up demand for live betting on soccer and allowing bettors to get closer to the World Cup action with top tier uptime and cash out availability”.  

“Our continued investment in elevating our in-house sports betting technology and OddsFactory, our proprietary trading feeds solution, has allowed PointsBet to produce up to 8 billion calculations in less than one second when we have a full suite of live games running in parallel,” added Mark Hughes, Chief Product Officer at PointsBet USA.

“This positions PointsBet to offer bettors with an immense amount of live betting options across all sports, especially for fans who are looking to take part in the World Cup action. PointsBet gives bettors more live betting options on more matches than anywhere else in the US.”

Following the World Cup, Soccer OddsFactory will be expanding across 18 leagues, including La Liga, MLS, French Ligue 1, and the UEFA Champions League.

At the end of last month, PointsBet posted its financial results for the first quarter of its fiscal year 2023 (Q3 2022), reporting group handle and net win year-over-year growth.

In the US, the operator saw its handle and net win rise YoY, while it continued to see improvements across all KPIs in Canada compared to the last quarter.