Social-first sports gaming platform Lucra Sports has announced its launch as an iOS app available via the Apple App Store in 37 states.
Lucra Sports’ peer-to-peer, real money sports gaming platform allows fans to compete with their friends. The firm’s motto, “Winning is fun, beating your friends is better,” reflects its goal to bring a new form of social engagement to all sports fans via a marketplace of skill-based contests.
Intended to facilitate social interactions within its community, Lucra users can create highly customizable and quick-touch player vs player contests for a friend, groups, or the app’s public feed.
Lucra’s backers include Raptor Group, a preeminent investment group offering deep operating and strategic expertise in the sports and media space; Milwaukee Bucks owner/Avenue Capital founder Marc Lasry; sports tech investor SeventySix Capital; Toy Ventures; and professional athletes including former world top 10 tennis player John Isner, US women’s national soccer team star Julie Ertz, and Philadelphia Eagles tight end Zach Ertz.
CEO Dylan Robbins commented: “We are thrilled to welcome fans ranging from wild to mild, sports gaming enthusiasts and novices, to Lucra. Lucra is for anyone who has ever filled out a bracket, bought a Super Bowl square, or teased a friend about their favorite player or team.
“Everything is more fun with friends, and above all, Lucra provides a fun way to engage with friends around sports.”
Lucra’s management team also includes COO Hannah Farr, CTO Ed Psyk, and CSO Michael Madding.
Farr stated: “Lucra’s innovations are challenging the prevailing trend in sports gaming of heavy spending to acquire a narrow demographic of customers through mergers and promotions.
“By contrast, during our pre-launch period we found that Lucra’s approachable, plain English, easy-to-use format appeals to people new to sports gaming, Lucra’s user-generated contests spread the wealth, and Lucra’s social-first focus drives user growth with referrals.”
Lucra’s quick-touch, intuitive interface allows users to create head-to-head contests between professional athletes based on a variety of individual performance measures. Users can create contests between athletes who play the same position, different positions, different games, and different sports. They can offer contests only to their friends, or to all Lucra users who only pay fees if they win a contest.