SB22 has launched AW22, an Apple Watch wagering app that is part of its Fi22 Sportsbook.
AW22 provides its users with a way to place bets and track their outcomes quickly using their Apple Watch, delivering a new omni-channel solution.
“SB22’s Apple Watch app is the first of its kind in the sports betting industry and showcases the company’s commitment to delivering innovative technology that enhances the betting experience,” commented Vladimir Jovanovic, COO of SB22.
“The ability to quickly place a bet while on the go, or while watching a game without needing to dive through complex menus on a phone is a game changer.”
Chris Lynch, Head of Gaming Corporate Finance at Citizens, added: “The user experience with SB22’s native iOS platform is among the best in the industry.
“Intuitive features, like the swipe along, with new applications like its Apple Watch app and VR functionality could revolutionize the way people bet.”
AW22 can be catered to users wanting a simplified way to bet and used as part of an existing mobile app-driven sports betting experience. It also features a concise betting menu with popular bets and personalized offers.
The app plays into the popularity of in-game betting, allowing users to focus on the game, and it also houses a high level of security due to its pairing with the native iOS SB22 app, ensuring only intended wagers are placed.
“Having a modern modular platform allows us to build technology that places the user experience at the forefront,” stated Vik Shrestha, CCO of SB22.
“AW22 offers a completely new way to place bets and allows our operator clients the ability to provide an innovative product eco-system that is highly differentiated.”
At SBC Summit Barcelona last month, SB22 demonstrated the abilities of their VR22 virtual reality betting platform which offers an immersive 360-degree live game streaming experience.