Bragg Gaming Group has agreed to an igaming content development partnership with Bally’s Interactive, the digital division of Bally’s Corporation.
Under the terms of the deal, Bally’s Interactive online brands (Virgin Casino, JackpotJoy, and Vera&John) will launch content from Bragg’s proprietary slot studios (Atomic Slot Lab and Indigo Magic) as well as proprietary and third-party titles from its existing and future portfolio.
Titles from a select number of Bally’s Interactive’s third-party partner studios will also be exclusively distributed by Bragg via its remote game server, creating an exclusive igaming content distribution channel for certain developers including Gaming Arts and King Show Games.
“Bragg’s ability to offer games at speed and with simplicity into new markets is strategically important for us and we’re delighted to enter into this new partnership with a group that is quickly becoming one of the industry leaders,” commented Robeson Reeves, President of Interactive at Bally’s Corporation.
“Both Bally’s Interactive and Bragg have enjoyed strong growth in recent months and share similar ideals in terms of providing high-caliber entertainment with care, making this an alliance we’re very confident will lead to great mutual success.”
As a result of this partnership, Bragg has increased the reach of its content in the US market, with an option for more studios to be added to the agreement.
Yaniv Sherman, CEO of Bragg Gaming Group, added: “Bally’s Interactive, and before that Gamesys, has a well-earned reputation for recognizing quality game development studios that offer content differentiation that attracts players, a key driver of player engagement across globally regulated igaming markets.
“By bringing proprietary content from our Atomic Slot Lab and Indigo Magic studios, as well as games from our exclusive third-party portfolio, to Bally’s Interactive online brands in different jurisdictions around the world, we are expanding the reach of our most popular games that also offer us our best economic returns.
“In addition, with this partnership, we are significantly growing our portfolio of high-quality, exclusive third-party titles which we expect will further strengthen our profile in key regulated markets.
“We look forward to working closely with the Bally’s Interactive team to establish market and brand-specific game launch roadmaps that will bring more players the content they favor.”