Tallysight is adding a big group to its growing list of partners. The company recently announced a deal with Vox Media to utilize Tallysight’s services across the SB Nation family of sites.
Tallysight offers clients a customizable software platform and monetization service where users can input picks and predictions and have them instantly ready to display on a site or as a social media post. Since its founding four years ago, the company has created over a million pieces of content, worked with more than 1,100 publishers, and helped almost 8,000 content creators present their sports betting picks in an engaging and professional manner.
For SB Nation, the ability to scale sports betting picks is certainly important. SB Nation is the largest independent sports media brand in the US. The network of blogs is comprised of more than 300 sites, each of which with its own beat and focus as well as its own staff of writers. Tallysight will enable content creation around picks and predictions at scale.
“Since Tallysight launched in 2019, we identified SB Nation as one of the premier brands in sports media. Its massive network of content creators were some of Tallysight’s earliest beta users, and we’ve seen firsthand how influential these creators are to the passionate sports community,” said Tallysight CEO Matt Peterson. “With the help of Tallysight, we believe Vox Media is strongly positioned to capitalize on the explosive growth in US sports betting.”
SB Nation’s parent company, Vox Media, already has an exclusive sports betting partnership with DraftKings. In 2019, the two company’s signed a deal for Vox to power the DraftKings content site, DraftKings Nation. Per the release, Tallysight will help synergize DraftKings odds and sports betting content across the entire SB Nation, beyond just DraftKings nation, utilizing its platform in tandem with DraftKings Sportsbook’s odds.
