US Integrity has partnered with multi-media platform Thrill One Sports & Entertainment for a “multi-tiered relationship” backing Nitro Rallycross as it gets ready to go live with sports betting this fall.
Founded in 2020, Thrill One has a brand portfolio which includes Nitro Circus, Street League Skateboarding (SLS), Nitro Rallycross, and Thrill One Media, delivering more than 70 live events, 100 hours of live sports content and over 300 episodes of linear television.
Thrill One also has more than 40 million followers across its various social media channels.
Under the terms of the agreement, US Integrity will supply its proprietary integrity monitoring platform to Thrill One as operators prepare to accept bets on its events.
“Partnering with US Integrity is a massive step for us as we work towards introducing our sports properties to regulated betting markets across the United States,” commented Joe Carr, CEO of Thrill One Sports & Entertainment.
“Their commitment and proactive approach will play a pivotal role in ensuring that integrity is maintained as wagering becomes available across all of our sporting events.”
Thrill One also recently partnered with ALT Sports Data, an action and alternative sports trading and consumer data firm that has also worked with US Integrity, to unlock new sports betting markets.
Returning to North America on October 1-2 in Minneapolis, Nitro Rallycross will be the series’ first event offered in the regulated US sports betting market. Nitro RX’s first global season will run through March 2023.
Matthew Holt, US Integrity’s CEO & Co-Founder, added: “US Integrity is proud to partner with Thrill One and assist as their events begin to be offered across the U.S. regulated sports betting market.
“US Integrity’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at Thrill One.
“All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”
Earlier this month, US Integrity formed a ‘comprehensive partnership’ with 7 Cedars Casino to provide monitoring services to the casino.