Score Digital Sports Ventures Inc (theScore Bet), a subsidiary of Penn National Gaming, has officially launched its proprietary risk and trading platform, bringing its sportsbook technology in-house.
Built by its in-house product and engineering teams, theScore Bet now operates on a vertically integrated technology stack with all components, including the risk and trading platform, player account management system, and promotion engine custom.
“The completion of theScore Bet’s technology stack is a milestone accomplishment that significantly strengthens our online betting capabilities, mobile product offerings, and overall integrated media and betting ecosystem,” commented Jay Snowden, CEO and President of Penn National Gaming.
theScore Bet says the migration to its own risk and trading platform “significantly enhances” its mobile product offering in Ontario, “increasing in-game wagering options and event props and an expanded library of markets”.
The operator also notes the vertically integrated infrastructure will allow it to “more creativity and efficiently” serve its users by unlocking “greater personalization and media and betting integration capabilities”. It will also introduce a new Parlay+ feature for all major sports leagues later this year.
Snowden added: “This vertically integrated platform will increase our ability to engage and retain customers, drive more flexible pricing, provide valuable savings on third-party platform costs, and allow us to deliver the most personalized product experience in the market.
“We’re thrilled to have this technology deployed in Ontario and are diligently working toward migrating the Barstool Sportsbook in the US to the platform in Q3 2023, after which we will begin to realize the full benefits of our in-house, custom-designed technology.”
John Levy, CEO of theScore, stated: “From the outset, achieving technology independence has been a core priority of ours and I could not be prouder of the incredible team who built this state-of-the-art platform from the ground up.
“Operating on a system where all components are custom built to work together maximizes our speed and efficiency and supercharges our ability to seamlessly roll out new features, wagering options, and innovations. We are extremely excited to introduce this enhanced product to Ontario bettors well ahead of the busy fall season.”
Last month, SBC Americas spoke to Aubrey Levy, SVP of Content and Marketing at theScore Bet, about the operator’s experience of the year since Bill C-218 was passed, as well as the Ontario and overall Canadian market, and its unique customer experiences and partnerships.