Sports Information Services (SIS) has confirmed the appointments of Brenda Strickland and Sean Beirne to its Content Services subsidiary.
Strengthening its senior leadership team in North America, Strickland and Beirne join the firm as Regulatory and Business Affairs Manager and US Commercial Manager respectively.
The appointments come as SIS continues to view the US as a key growth market, where it ‘aims to capitalize on the significant opportunities’ available in the country.
Richard Ames, CEO and President of SIS Content Services, commented: “The US market presents a huge opportunity for SIS to grow, particularly with the anticipated roll-out of fixed-odds betting from state to state as well as the advancement in esports betting regulations. These two new appointments will strengthen SIS Content Services Inc. as we aim to further drive our market presence in the country.
“I believe the combination of knowledge, expertise and regulatory and commercial acumen they bring with them will prove to be of huge benefit not only to SIS Content Services but also all of our US partners.”
In her new role, Strickland will be charged with administering and maintaining the company’s compliance, licensing and reporting operations in the US as further growth is achieved. Specifically, she will ‘facilitate compliance with the various state requirements’, as well as manage internal corporate policies.
She joins the firm from Sportech, where she spent nine years as a Senior Paralegal and Contract Manager.
Meanwhile, Beirne is responsible for building relationships with US sportsbooks to sell the company’s live betting content. Moreover, he will work to navigate regulatory hurdles to distribute its sportsbook content.
Beirne boasts over 30 years of experience in racetrack management and operations, regulation, and education.
Michele Fischer, Vice President of SIS Content Services, added: “We strongly believe that the US will see major expansion, linked to fixed-odds horse racing and esports betting becoming increasingly adopted. With that in mind, it was always our plan to enhance our team with top-class hires from within the industry.
“Having previously worked with both individuals, I am confident each will make an immediate impact within the SIS team.”